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The Tipping Point explores how ideas, trends, and social behaviors spread like epidemics. Gladwell identifies three key factors: the Law of the Few, the Stickiness Factor, and the Power of Context. The book examines how small changes can have a significant impact on the spread of trends.
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Malcolm Gladwell'un diğer kitapları
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Malcolm Timothy Gladwell is an English-born Canadian journalist, bestselling author, and speaker. He has been a staff writer for The New Yorker since 1996.
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