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The Upside of Irrationality: The Unexpected Benefits of Defying Logic is a book published in 2010 by Israeli-American behavioral economist Dan Ariely. It is Ariely's second book, after 2008's Predictably Irrational: The Hidden Forces That Shape Our Decisions, and it expands on the ideas presented in that work.
Topluluk Etkinliği
Dan Ariely'un diğer kitapları
Perfectly irrational
Dan Ariely · 2010
Durust Olmamanin Ardindaki Gercek
Dan Ariely
Denken hilft zwar, nützt aber nichts
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Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home
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Behavioural Economics Saved My Dog
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Wer denken will, muss fühlen
Dan Ariely